Apple introduces a price change for iTunes

Wednesday 8 April 2009

Apple announced a three-tier price plan change for iTunes, which means that prices for songs in UK will change. At the moment songs downloaded of iTunes are all 79p, now Apple are going to change all this to 59 pence, 79 pence and 99 pence. This means that newer songs will be more expensive than older songs. Apple says that for every ten lower priced songs in the store there will be one higher priced song.


Amazon, biggest iTunes rival has made one hundred reductions to some of their songs including Lady Gaga's 'Poker Face' and Lilly Allen's 'The Fear'. But even after that iTunes still controls around 70 percent of the market. More discounts may be needed if Amazon wants to be a proper competitor.

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